According to a report by Bloomberg, Apple has taken online-retailer Amazon.com to court over the use of the “app store” trademark that has been registered by Apple. The claim states that Amazon improperly uses the trademark in connection with her mobile-application developer program, as well as the downloading service offered by the company.
The Amazon Appstore was launced earlier this week, offering well over 3,800 apps for the Android operating system. Apple states it opposes the use of the “Appstore” as it believes “it will confuse and mislead customers.” On these grounds, it has requested Amazon to remove the title, but the claim states that Amazon has not yet “provided a substantive response.”
Before the current case will be settled in court, another case between Microsoft and Apple, also concerning the use of the App Store trademark, will be presented. According to Microsoft, the trademark registered by Apple is a generic term that has little to do with Apple, therefore making it unfair to grant Apple exclusive rights to the word.