With hot racing titles Need for Speed Shift and Dirt 2 already on store shelves following Grand Turismo PSP and Forza 3 releasing in the coming months, Activision CEO Mike Griffith stated that Blur will be pushed to 2010, “We are committed to making Blur a great new racing franchise, and we are very encouraged by the game’s design.” Activision’s CEO states, “The additional time will allow the studio to fully optimize the vision they set out to create for Blur including a distinctive and groundbreaking multiplayer mode that will appeal to a broad audience.” Activision has not announced an official release date as of yet.