28 Mar

In a recent interview with Games.on.net, Karl Magnus Troedsson, the general manager of the EA-owned DICE studio, stated that while the competitors of the Battlefield franchise are well-established and large, they “are not innovating,” and added that “they are treading water.”

Unlike these competitors, Troedsson said that at EA DICE, the developer is “investing our time, our energy and money in actually innovating.” Rather than comparing the content of the game to that of games developed by competitors, Troedsson said that “every time that we launch a new game, we ask ourselves – what can we do better? What can we make faster? More fun? So, first and foremost we always compete with ourselves.”

Battlefield 3 will be released later this year on PC, Playstation 3, and Xbox 360. The sequel to 2005’s Battlefield 2 will reintroduce many features, including fighter jets and the ability to go prone.

3 thoughts on “DICE: Competitors are ‘treading water’”

  1. I’d probably agree with him if he’s talking about the people I think he’s talking about, but if you’re going to trash talk the competition I’d advice against generalizing like this, he’d be better off naming the developer/publisher outright.

    Battlefield 3 looks like it’s going to be one of the best online shooters out there, I have little doubt about that, and they’ve shown some great innovations…at least as far as you can innovate in a realistic first person war shooter. But it’s not like they’re the only ones innovating in this genera, you’ve got a game like Breach for example, which takes tactical destruction to a whole new level.

    Sure Battlefield 3 is probably going to be leaps and bounds ahead of the likes of Call of Duty, Medal of Honor and Homefront, but then he should have named those specifically. But here he comes of as more; “we’re so awesome, NO ONE could possibly ever be as awesome as us…EVAR!”

    1. It’s not very common to flat out throw it down with the competitions name. Generalization is the norm. “The competition.” I’m curious to see the innovations with BF3 though. Bringing back old stuff (while awesome), isn’t new. Personally, I’d love a more realistic experience. Kind of like what you’d get on a real battlefield.

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