charlesbellfield 18 Nov

Former vice president of strategic planning and corporate affairs at Sega of America, Charles Bellfield passed away in San Francisco on Friday night.

His brother Edward Bellfield made the announcement on his Facebook page which was filled with messages of support and condolences including a message from Electronic Arts COO Peter Moore.

“The life of every party, a true bon vivant. The quintessential Englishman abroad,” Moore wrote, in part. “Together we would take on Sony, joust with EA, and even battle with our own parent company back in Tokyo. All with a sense of irreverence and good natured competitive spirit that Charlie and I believed embodied what Sega needed to be about. He was smart and mischievous, with a dry humor and a classic sense of right and wrong. Long after we parted ways at Sega, we were (and are) friends to the end.”

Charles Bellfield was Sega of America’s VP of strategic planning and corporate affairs from 1998 to 2003, and was the spokesman for Sega of America during the launch of the Dreamcast. Bellfield also held other executive positions at companies including Edelman, Capcom, Codemasters, 3DV Systems, EmotionPlay, and Imagination Technologies’ Pure North America division.

(via GamesIndustry International, SegaBits)