15 Jun

According to Gamasutra, the UK’s Advertising Standards Authority has ruled that the promotional campaign that portrayed the ending to Mass Effect 3 as one that would be strongly affected by the players’ actions, was not misleading. More details are included after the jump.

The complaint was filed by several consumers who felt their actions in the story did not significantly affect the ending to the trilogy. Though the ASA agrees that the ending could only be influenced to a certain degree, it “considers the three choices at the end of the game, plus the effectiveness of the ending based on the player’s “Effective Military Strength” score, to be enough such that the advertising was in fact not misleading.”

Following the launch of Mass Effect 3, BioWare drew criticism over the ending, leading company founder Dr. Ray Muzyka to state  that the developers were working on new content and scenes that relate to the ending.