With the recent partnership of Disney and Marvel; Sega states that it doesn’t affect their licensing agreement with Marvel, “At this time there are no changes to Sega’s existing licensing agreement for the Iron Man 2, Thor, and Captain America videogame titles. We’re hard at work on the Iron Man 2 game and committed to making all three of these titles hugely successful working right alongside the combined forces at Disney and Marvel.”
Despite this statement, Disney would like to develop games in their in-house studios rather than depending on third parties. CEO Robert Iger says that, “[We] won’t rule out the possibility of a blend of licensed games as well as self-produced and self-distributed. When you operate as one company and you vertically integrate, you remove from the equation a lot of friction, and when you’re both aligned in terms of creating value that can often be really compelling. That’s exactly what we found with Pixar.” With this said, how would this affect Sega, Activision, THQ and other companies’ partnership with Marvel in the long run?