Thanks to its expanse of the gaming sphere beyond the hardcore, Nintendo has enjoyed immense success with its seventh generation platforms since their respective releases. In particular, the company has dug a deeper grip into the female console gamer market.
Looking into the total number of United States “primary players,” meaning those that hold the most play hours in their household on any given system, the gender line is divided by 33.3 million male gamers and 11.7 female gamers. Of the listed base, 80% of the female population has at least a Wii in their home, giving Nintendo a dramatic edge over a growing market. With 47% of respondents in a recent ESA survey saying they have a female gamer on their purchase list for the Holidays (a 31% increase since 2007,) Nintendo could be poised to have a massive December in the States.
Does this data surprise you? How do you think Nintendo will respond to the increase in the market? Toss in your opinion in the comments section!