With the recent success of New Super Mario Bros Wii (in a red box) outselling Super Mario Galaxy in just a few sort months, Nintendo decided to follow the same marketing strategy and change their box colors on unfavorable Teen + (compared to E 10+) games to attract more hardcore gamers. Nintendo is testing this marketing strategy first in Japan on the soon to be released title Zangeki no Reginleiv, the first CERO D (17+) rated wii game in Japan. Nintendo has also stated that the black boxes are also meant to warn parents of mature content.
So what now? Are they going to start selling mature games in “discreet envelopes?”
That is interesting, I wish I had a black box for NMH2 that would be awesome.
I don’t think the different color boxes are going to help in sales but the black boxes look a lot better than the white ones.
They might, since they are a different color in the sea of white, they will stick out and hopefully catch someones attention.