With the recent success of New Super Mario Bros Wii (in a red box) outselling Super Mario Galaxy in just a few sort months, Nintendo decided to follow the same marketing strategy and change their box colors on unfavorable Teen + (compared to E 10+) games to attract more hardcore gamers. Nintendo is testing this marketing strategy first in Japan on the soon to be released title Zangeki no Reginleiv, the first CERO D (17+) rated wii game in Japan. Nintendo has also stated that the black boxes are also meant to warn parents of mature content.
5 thoughts on “Rated Teen Wii Games Now in Black Boxes”
So what now? Are they going to start selling mature games in “discreet envelopes?”
That is interesting, I wish I had a black box for NMH2 that would be awesome.
I don’t think the different color boxes are going to help in sales but the black boxes look a lot better than the white ones.
They might, since they are a different color in the sea of white, they will stick out and hopefully catch someones attention.
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