With countries across the globe dealing video game developers into various forms of tax relief, the lobby effort to gain similar support in the UK seems to have failed. Chancellor George Osbourne announced during a speech in Westminster that “[the] planned tax relief for the video games industry will be canceled,” noting in particular a “poorly targeted” online advertising initiative.
TIGA, an organization representing the industry in the UK, claim the cancellation runs contrary to former campaign promises from government officials from both parties “…to support and introduce Games Tax Relief.” However, smaller corporations within the country may have access to a tax cut offered to larger businesses, where those that establish a business outside London limits receive a 5000 pound exemption in National Insurance contributions for their first ten employees.