In a Call of Duty-esque game of one-sided one-upmanship, Blizzard Entertainment has announced that World of Warcraft: Cataclysm has become the fastest selling PC game in history, a record previously held by WoW’s earlier expansion, Wrath of the Lich King and, earlier this year, the same company’s RTS sequel Starcraft II: Wings of Liberty. The expansion sold 3.3 million in its first 24 hours on market, with over 10,000 retailers participating in Midnight Launch events.
“We had to bring Azeroth to the brink of destruction in Cataclysm, but the result was our best expansion yet.” said Mike Morhaime, CEO of Blizzard Entertainment, “We want to thank all of our new, existing, and returning players throughout the world for their incredible enthusiasm and support, and we look forward to hearing what they think about all the new content.”
“World of Warcraft: Cataclysm delivered even bigger day-one sales than we experienced with StarCraft II: Wings of Liberty in July,” added Bob McKenzie, senior vice president of merchandising at GameStop, “making this a record year for Blizzard Entertainment at GameStop.”