Despite the fact that Wii hardware sales were down by more than 24% during the first ten months of 2010, Nintendo of America president Reggie Fils-Aime remains convinced that the Nintendo Wii will continue attract new customers as it enters into the second half of its lifespan. Speaking with the L.A. Times, Fils-Aime stated that “the back half of any system cycle always attracts a higher proportion of buyers who are concerned with price, ease of use and group play. […] This late-adopter group is the next audience for the Wii.”
Regardless, the drop in sales of Wii consoles has caused Nintendo to adjust the salesforecast for 2010 by 21%. Despite the drop in sales during the first ten months of 2010, more than 600,000 Nintendo Wii’s were sold in the United States in anticipation of Thanksgiving.
During the first ten months of 2010, the sale of Xbox 360’s and Playstation 3’s increased by 34% and 14% respectively.