3DS Bill of Materials Amounts to Less Than $101

30 Mar, 2011

The IHS-owned technology research company iSuppli has subjected the newly released Nintendo 3DS to a full tear-down, and found that the total production cost of the handheld amounts to a total of $100.71. The Nintendo 3DS was launched in North America earlier this week, and is being sold at a suggested retail price of around $250.

The full report by iSuppli indicates that the stereoscopic 3D screen and the second touch-sensitive screen are the most expensive components included in the device. Together, these components, which are produced by Sharp, cost $33.80.

After pulling apart the new handheld, the IHS senior director was able to explain how the 3D capabilities of the 3DS actually work:

“[... ] on one side of the glass is a conventional color TFT element, while the other side was a monochrome LCD element. The monochrome LCD parallax barrier in the back acts as a gate that allows light to either pass through certain areas of the screen or not. Switching this gate in the right patterns at high frequency helps create the illusion of 3-D depth.”

About the author

Robin Meijer

Missed out on most of the "Golden Age of Gaming" due to not being born until 1988. Been catching up on what I've missed out since I began writing for Elder Geek in 2009. For some reason, continuously mistaken for being Belgian, despite being Dutch.

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2 Comments

  1. March 31, 2011

    Nintendo has always been really good at making a profit off of their consoles while the competition has typically sold theirs as a loss. At that price though, they would have been fine with a $200 price tag.

    • Keck282
      March 31, 2011

      The problem with that is that this study doesn’t account for shipping of the products (to and from the facilities), manufacturing, R&R, marketing, and retailers getting a profit from the system. They might have been fine, but their profit margin would have been considerably smaller.