A newly formed foundation is gearing up to raise funds and support for the serious side of the gaming industry. Less a stuffy elitism spoken between sips of tea (as they readjust their monocles and top hats, of course), the “serious games” part refers to making more purposeful training and learning experiences surrounding gaming and the industry at large. We’re still not 100% sure what that means, but hopefully the Serious Games Association’s raison d’etre will be more thoroughly explained as the group gets its foundation. Funded in part by the Serious Play Conference, the current goals of the organization are to create special interest groups and publish a blog supporting their interests.