E3: Sony Explains Lack of Vita, 3D at Press Conference

06 Jun, 2012

Image courtesy of Digital Trends

Despite industry presumptions to the contrary, the Playstation Vita played a much smaller role in Sony’s Press Conference yesterday than expected, 3D not even getting a mention. Giant Bomb tracked down Sony Worldwide Studios head Shuhei Yoshida to discuss the absences, who stated his activity on Twitter gave him an awareness of audience expectations far ahead of time.

“I think that’s our fault to not be able to meet expectations,” Yoshida explained, “I understand. We really tried hard this year in terms of planning the conference to make it shorter. We’ve been criticized and made fun of! Our marketing department said we’re going to make it short and sweet, and we were really selective in terms of what to show.” He continued, “We could have focused more on new, exciting PS Vita titles…That’s our fault.”

When asked about the complete lack of 3D at the show, Yoshida responded, “While I was waiting for the show to start, I was watching the Twitter feed and one journalist tweeted: ‘thank god there’s no 3D glasses…I showed it to Mr. Kaz Hirai and he laughed. What’s happening with 3D is that it’s no longer new…I think that initial evangelizing period is over,”

About the author

Gavin Greene
Gavin Greene

Elder Geek installed GavinGreene.exe into its News editorial directory in May of 2009. The resulting mobile humanoid server has developed frighteningly realistic obsessions with RPGs, Adventure Games, and Industry Politics, and may be the harbinger of the inevitable singularity. Follow him on Twitter @ElderGeekGav

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1 Comment

  1. Keck282
    June 07, 2012

    Short and sweet huh? Well could have axed Wonderbook’s presentation to five minutes instead of 15 and had 10 minutes for Vita games. They missed a huge opportunity to tell people they are committed to the Vita and show off a bunch of up coming games that would have made people go out and buy the system.

    The Vita has turned out like the 3DS in terms of sales wise and doing horribly for the first six months or so. Hopefully they get the game cause it is good hardware. Also the whole PS1 games will be rolling out for Vita is stupid, they all should have been available from day one.