Misc SonyTease Featurebanner 08 Feb

VG247 reports that Sony has teamed with the New York advertisement agency Bartle, Bogle, Hegarty. Deutsch, the agency that previously worked on the Kevin Butler series of ads for Sony, did submit a proposal to the company but did not make the cut. More details are included after the jump.

Sony did not specifically confirm the new agency’s immediate purpose within the corporation, but it is believed that it will be focusing on building a strategy for the next generation of hardware, which is rumored to be revealed on February 20th.

The Bartle, Bogle, Hegarty agency have previously worked on campaigns such as “The Axe Effect” for Unilever and Johnnie Walker’s “Keep Walking”.