Atari Inc. filed for approval this week to auction its remaining assets in July. Said assets include the Atari logo, alongside the Asteroids, Pong, Rollercoaster Tycoon and Test Drive franchises, among others.
Atari Inc. filed for bankruptcy earlier this year in an effort to separate itself from its French parent company, Atari S.A., and sell its assets. Reuters and the Wall Street Journal have reported that Atari Inc. has failed to secure a lead bidder since then. After approaching 180 parties about purchasing the assets, only 15 responded with preliminary bids and Atari Inc. did not deem any of them acceptable to set the minimum price for the division’s clear-out.
The auctions are currently scheduled for July, pending court approval. Atari Inc.’s minimum listed bids for the auction total “nearly $22 million.” This includes the Atari brand at $15 million, Rollercoaster Tycoon at $3.5 million, while the Total Annihilation franchise could be sold for as little as $250,000.
Atari Inc. has also requested some assets be sold outside of the auction, because of their “minor value”.