Speaking to Polygon, Nintendo of America president Reggie Fils-Aime has said that the company doesn’t plan on bringing Twitch streaming to Wii U beacause direct gameplay streams aren’t that fun to watch.
“We don’t think streaming 30 minutes of gameplay by itself is a lot of fun,” Fils-Aime said, in part. “What we’ve got to think through is, so what’s fun about that? From a consumer standpoint, what’s fun about it?”
Instead, Fils-Aime said that the company plans to partner with Twitch for events such as the Nintendo Treehouse E3 streams or the Super Smash Bros. Invitational.
He noted that putting Nintendo videos on the internet can result in fun content, but it needs to be curated such as Mario Kart 8‘s highlights-sharing feature.
“You can make some choices as to what parts are going to be shared,” Fils-Aime added. “We think that makes it interesting, and obviously, the meme of the Luigi death stare is wonderful when that comes out of that type of experience. But in the end we’ve got to make sure that it’s fun.”
He said that Nintendo will highlight its games in the community through events like the Smash Bros. Invitational in the future. “But that’s different than watching Joe Blow’s 30 minute stream, which may or may not have something that’s all that interesting.”