As part of its company-wide redesign, publisher THQ has debuted a new corporate logo graphic, to be displayed on all company products starting this February. According to the company, the new logo emphasizes “the company’s commitment to a new strategic and creative vision with an enhanced visual identity.”
“Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ,” said Brian Farrell, THQ President and CEO. “By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible.”
“Over the past few years the gaming industry has seen an unprecedented period of innovation,” Farrell continued. “You can see it in the deep, rich storylines, in the expansion of social and mobile gaming, and in the introduction of new technologies that enhance the gaming experience. THQ is proving its commitment to deliver the best experience to gamers through internally developed original intellectual properties, creative partnerships, and new talent acquisitions, in order to solidify its position as a flagship publisher of extraordinary interactive entertainment.”
THQ, I liked your old logo much better. This one, I just don’t know how to feel about it. It seems like someone didn’t bother to finish their work as the H is finished, and the Q doesn’t close its loop; only the T is fine.
I love how so many companies chose these kinds of logos these days, thinking it’s clever.
Somehow the idea that letters can be indistinguishably combined into geometrical shapes seems to have given the advertisement companies who comes up with these logos for a relatively huge amount of money a big hard-on. …puh…there should probably be a comma in there somewhere.
The comma should follow the H before the Q as in: TH, UGH Q, WTF is this logo!