22 Jan
Microsoft and Machinima have responded to reports that surfaced yesterday over a paid Xbox One promotion, stating that the campaign was nothing out of the ordinary. “This partnership between Machinima and Microsoft was a typical marketing partnership to promote Xbox One in December,” the joint statement issued to The Verge reads, in part. “The Xbox […]
14 Nov
With a marketing budget that would make most hollywood executives drool, you’ve no doubt heard a fair deal about Battlefield 4, perhaps even played it. And with lingo like “Levolution” and “Only in Battlefield” it’d be easy to think that BF4 is just another FPS with more style than substance. But not only is it […]
09 Nov
Speaking to Engadget, Microsoft’s senior director of product management Albert Penello has said that the Xbox One will not even be able to play disc-based games without a mandatory day one update. “Functionally, you will be able to do very little without taking the day one update,” Penello said, in part. “A lot of the […]
17 Oct
A Microsoft representative has told Kotaku that the ability for Xbox One owners to identify themselves by their real name has been postponed. “While real identities continue to be part of our plans for the experience on Xbox One, at launch, customers will continue to search for friends using their Gamertags,” the rep said. “Our […]