Achievements, for all the competitive posturing, are just numbers. But if Kiip (rhymes with “beep”) has its way, mobile achievements could merit tangible, real-world rewards. The advertising startup now offers that very service across 15 different mobile games, with in-game victories leading to vouchers for products like PopChips and a bottle of Dr. Pepper.
Sony revealed that “Role Models”-actor Bobb’e J. Thompson will complement Playstation 3 promoter Kevin Butler in an upcoming PSP promo campaign. Presented as “Marcus”, the advertisements starring Thompson will be aimed at promoting the Playstation Portable as the portable gaming machine built with the console experience in mind. Specifically, the campaign seems aimed at stressing that […]
It took a price cut to get the Playstation 3 back into a groove, but a new comedic marketing push featuring Kevin Butler definitely aided the massive sales boost Sony has received post-Slim SKU. Speaking to IGN, Senior Vice President of Marketing and Playstation Network Peter Dille discussed the advertising campaign and its effect on […]
Electronic Arts and Dr. Pepper today announced a multi-million dollar marketing deal that will bring Dr. Pepper registered content to gamers and….drinkers…alike through the EA game library. In obtaining and entering codes common on over 500 million Dr. Pepper products, gamers can get access to exclusive content on a wide breadth of EA games, the […]