18 Jan
Sony has reached a settlement with the actor who portrayed Kevin Butler, limiting his appearances in video game advertising over the next few years
18 Jan
11 Oct
The tire manufacturer has decided to respond to the lawsuit against them for the ‘Game On’ commercial featuring actor Jerry Lambert
08 Oct
Sony has filed a lawsuit against Jerry Lambert, the actor who portrays “VP of Everything” Kevin Butler in its own ad campaigns
09 Apr
It took a price cut to get the Playstation 3 back into a groove, but a new comedic marketing push featuring Kevin Butler definitely aided the massive sales boost Sony has received post-Slim SKU. Speaking to IGN, Senior Vice President of Marketing and Playstation Network Peter Dille discussed the advertising campaign and its effect on […]