20 May

London UK, May 19, 2009

Activision hopes to bring a new take on the racing genre with Bizarre Creations’ latest title, Blur, set to release this autumn on the Playstation 3, Xbox 360, and PC. The new IP drops players into intense 20-car races, all gunning for the finish line and the various power ups along the track. Tracks range in locales from Barcelona to San Francisco, and players will control photo-realistic cars as they trade both defensive and offensive maneuvers in attempts for the gold.

“We did our homework and saw a huge opportunity to move beyond traditional racers and create a game completely focused on making racing ‘fun’ again,” said Martyn Chudley, creative director, Bizarre Creations. “Blur delivers a new style of racing experience for all gamers, regardless of their experience, skill or genre preferences. Everything the player does, both in their cars and with their cars, is a dramatic adrenaline rush; it’s a real blast!”

“We know that racing can be fun for everyone, and we are excited to enter this genre with a game that keeps players in the pack and combines fun with intense racing battles,” said Maria Stipp, EVP and GM of Owned Properties, Activision Publishing. “Bizarre Creations is one of the most creative studios in the industry with a rich heritage of top-rated racing games and we are excited to partner with them on Blur, which is set to break the mold of traditional racing games.”

Aside from the traditional gameplay dressings of the genre, Blur will ship with a unique, social network-esque interface. Players can interact with other racers globally, acquire fans and rivals, and compete in different races that invokes responses from  the game’s layout itself. Races can be up to 20 players online, or four player split screen. Players can create their own multiplayer modes, which will then be shared on the worldwide server for all players to experiment with.