Activision CEO Bobby Kotick has never been one to shuffle about an opinion, and in a recent interview with The Wall Street Journal, Kotick explained one thing he would immediately change if he had the ability.
“I would have Call Of Duty be an online subscription service tomorrow,” he said. “When you think about what the audience’s interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call Of Duty world. I think our players would just have so much of a more compelling experience.”
“I think our audiences are clamouring for it. If you look at what they’re playing on Xbox Live today, we’ve had 1.7 billion hours of multiplayer play on Live,” he added. “I think we could do a lot more to really satisfy the interests of the customers. I think we could create so many things, and make the game even more fun to play. We haven’t really had a chance to do that yet.”