Earlier today, Microsoft issued a press-release which stated that subsidiary Rare has received a new, distinctive look in anticipation of the 25th anniversary of the developer later this summer. Rare was officially founded in 1985 and developed popular first-party titles for SNES and Nintendo 64 during the ’90s, such as Goldeneye 007, Perfect Dark, and the Banjo-Kazooie series. After the organization was acquired by Microsoft in 2002, the organization developed titles for the first-generation Xbox, two launch-titles for the Xbox 360 and later created the Viva Piñata-series. The founders of the studio, brothers Tim and Chris Stamper, had already left the organization in 2007.
Microsoft calls the identity of the studio both “modern and classic”, stating these are adjectives that describe Rare well. Four distinct logos have been released, all of which can be found after the jump. It is currently unclear why the new identity of Rare includes four different logos.The website of the studio will also undergo a full re-launch in the near future, refecting the new identity.
It is unclear on which projects Rare is currently working, though more details are expected to be revealed at the upcoming E3.