At the Bank of America Merrill Lynch Media, Communications, and Entertainment Conference, Activision-Blizzard CEO Bobby Kotick has stated that he expects his company to start selling the cutscenes contained in videogames separately to users within five years. Kotick believes that the quality of cutscenes as found in games like Starcraft II are of such high quality that customers would be willing to pay for them separately. Rather than paying for an entire game, the company would edit together the cutscenes of a game into a full film and sell this film to users at a price of $20 to $30.
Kotick’s specific statements can be found after the jump.
If we were to take that hour, or hour an a half, and take it out of the game and we were to go to our audiences, who we have their credit card information a direct relationship, and say to them ‘Would you like to have the StarCraft movie?
Within the next five years, you are likely to see us do that. It might be in a partnership with somebody or alone, but there will be a time where we’ll capitalize on the relationship we have with our audience; deliver them something that is really extraordinary and let them consume it directly through us instead of theatrical distribution.
My guess is unlike film studios that are really stuck with a model that goes through theatrical distribution and takes a signification amount of the profit away, if we were to go to an audience and say ‘We have this great hour and a half of linear video that we’d like to make available to you at a $20 or $30 price point,’ you’d have the biggest opening weekend of any film ever.