SEE Worlds announced today a new massively multiplayer online in collaboration with the Michael Jackson Estate. Planet Michael is set to release in 2011, the continents of the world and its gameplay will all be tailored to the life and music of the self-described King of Pop. A free-to-play MMO with a micro-transaction economy, the game is a part of the Entropia Universe, an environment designed by MickArk PE AB.
“When we first approached the Estate and talked about creating Planet Michael, one of our primary goals wasto build an interactive environment where fans from all over the world come together to affirm Michael’s life-long dedication to fostering global friendships,” said Martin Biallas, CEO of SEE Virtual Worlds. “In building a space worthy of those global connections, we envisioned a magical, enjoyable place that will capture that zest for fun and life that was at Michael’s very core. Throughout his extensive career, the King of Pop was well-known for his visionary contributions to music, dance, fashion, entertainment and philanthropy, and it was critical that we somehow incorporate all of those elements into the game.”
“No artist unified the world like Michael Jackson, so it is fitting that in Planet Michael his fans will be able to join together in such a unique way online to celebrate his music, his artistry and his devotion to helping those in need,” said John Branca, co-executor for The Estate of Michael Jackson.
“Michael was always exploring creative new ways technology could enhance the experiences of his fans, and for that reason we are thrilled to be working with SEE Virtual Worlds to build a global interactive experience that befits an artist as innovative as Michael Jackson,” said the Estate’s other co-executor, John McClain.