04 Nov

Easily the biggest publisher in the game industry when it came to supporting the Facebook gaming platform, the social media hub and Electronic Arts have made the relationship official with a 5-year partnership. The deal, worth its weight in Facebook credits, sets up the fourth-biggest producer of game content (with titles ranging from PetSociety to Restaurant City) to reap major benefits as the social site builds for a major push of its proprietary currency in both brick-and-mortar and virtual stores.