Don’t listen to the hyperbole from the politicians and the parents, the Federal Trade Commission has released a report that states that game retailers are the best media outlets at keeping minors from purchasing mature content. Via their annual undercover shopping survey, the games industry was ranked highest in self-enforced product regulation, with only 13% of minors able to buy an inappropriate game. The figure was down from 20% last year. The worst industry figures came from the music industry, which allowed 64% of undercover shoppers to buy products marked with age restrictions.
The strong support that the ESRB ratings have enjoyed from retailers is crucial, underscoring their firm commitment to selling video games responsibly,” read a statement from Entertainment Software Ratings Board president Patricia Vance.
Was this figure surprising, given the occasional vitriol against the industry in the media? Give us your thoughts, E-Gs!