19 Jul

Gamasutra reports that former developers from DJ Hero-studio Freestyle Games have established a new studio known as Music In Colour, and are already preparing to launch their first title on iOS next week. The game, Say What?! , will be a music-themed game, and has been developed in cooperation with music production company Reactify and recording studio Metropolis Group. Say What?! has players tapping icons that represent the lyrics to songs, which have been licensed from the Sony Music Group.Chris Lee, the former commercial director at Freestyle Games, stated that “the music business needs to capture a new audience. Rather than make a game then license the music, this is much more of a partnership. We think there is a great opportunity to leverage the mobile platform to build something that reaches a wider audience, and monetizes music.”