EA E3 Conference: ‘Dead Space’, ‘Sim City’, and ‘Need for Speed’

04 Jun, 2012

Electronic Arts kept its sights directly on games for its 2012 E3 Presser. With demonstrations for Crysis 3, Dead Space 3 and the new Sim City (all with February 2013 release dates) highlighting the event, Electronic Arts’ conference – titled “The Download” – played out mostly as a series of highly involved gameplay demonstrations.

Following Dead Space, Madden 13 hyped its use of the new Infinity Engine and use of a “Story Engine” that generates fake reactionary Twitter feeds to gamer performance. A new “Careers Mode” will combine Franchise, Online Franchise, and Superstar for a more socially integrated experience. Smartphone/tablet apps for the game were also announced, as was a playable John Madden character. Madden NFL Social was later revealed as a Mobile/PC game launching sometime this Fall. A trailer for the appropriately Zynga-esque Sim City Social Facebook game came with the announcement of a release just a few weeks away. 

More content for Battlefield 3 was revealed, content packs including 10 new vehicles, 20 new maps and weapons, and exclusive camo kits and strategy guides. The content was announced as a part of a nine-month release plan for the game with five expansions,  available for $50. Bioware issued a similar update to Star Wars: The Old Republic, which will be adding new PvP warzones, companions, playable species, increased level cap, and a new planet with unique storylines called Makeb. A new free-till-Level 15 system was also unveiled to be beginning in July.

A demo for Medal of Honor: Warfighter (October 23rd release date) lead to the announcement of the Global Warfighters multiplayer mode featuring 12 Tier 1 units from 10 different nations. FIFA‘s Football Club touted 11 million players, and announced that all returning players would keep their information and get a bonus in a yet unnamed new Club feature. In an announcement that almost immediately resulted in a bit of controversy, it was unveiled that EA has acquired the official UFC license from THQ for all future games. Need for Speed: Most Wanted (October 30th release date) took the stage, the Criterion produced game that allows player to compete against each other in a series of challenges for the title of “Most Wanted”.

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