Microsoft and Pizza Hut have partnered up to launch a new app for Xbox Live that will allow users to order food from their Xbox 360 dashboard.
The new app has Pizza Hut’s entire menu available to users, and features a build a pizza option similar to direct online orders. The app works with a game controller and the Kinect motion sensor, allowing for gestures and voice command. Users only need to link their Xbox Live account with a Pizza Hut account. Once logged in, a menu will show up for a local region and users can pick the nearest store to take advantage of local deals.
Speaking to Polygon, Larry Hryb said the app came from “mutual conversation” between Xbox and Pizza Hut, and has been in the works for a long time.
“We’re always looking at ways to give our audience more of what they’re interested in,” Hryb said, in part. “If you look at our audience, they love pizza. I mean, who doesn’t? It has international appeal, and Pizza Hut is a recognized brand that matches up well with the Xbox brand.”
Hryb also believes “The app was a logical progression”, as Pizza Hut launched the ability to order food online in 1994, and created some of the first mobile apps with ordering capability. “Pizza Hut has always showed affinity for new ways to order products”, he said.
Hryb also stated that they don’t expect apps like Pizza Hut’s will surface on Xbox Live every day, but the Xbox team is listening closely to feedback on ways that they can further improve the experience.
Pizza Hut for Xbox will be available tomorrow (Tuesday, the 23rd of April) with a 15% discount off their first purchase, if used before May 6th.