Oculus VR has announced that former Electronic Arts executive David De Martini has joined the company as the head of worldwide publishing.
“What I’m doing at Oculus, it’s not particularly different from what I did for seven years at EA as part of the EA Partners program,” De Martini told Gamasutra, in part. “I’m figuring out how to partner effectively with big developers, small developers, all the way down to the individual who just wants to make something great for the Rift.”
De Martini was group general manger of EA Partners, maintaining deals with developers including Epic, Crytek and Harmonix. He stepped down in March 2011, when he became senior vice president of global e-commerce at the company.