TitanfallDLC01 27 Jun

Respawn Entertainment has named former Activision exec, Dusty Welch as its new COO, GI International reports.

Welch and Respawn CEO Vince Zampella first worked together on the Call of Duty franchise at Activision. According to Welch, his new role’s core focus will be on corporate and product strategy. He will also be leading the studio’s publishing efforts.

“I think Titanfall has positioned Respawn incredibly well,” Welch said. “Titanfall, at least in our viewpoint, really is the success of the next-gen cycle. It’s the no.1 new IP [in the first quarter of 2014], the best-selling game through the first quarter of NPD data. And I think that’s really, really hard to do for a mature company, let alone a start-up.”

“I think this team has generally done more with less,” he continued. “There’s no steadfast number we have to hire to. It really comes down to the quality of the individual plus did they share that same commitment and vision we have to the player and the gameplay feeling. And if they have that, we find we can do significantly more with significantly fewer resources.”