Ubisoft has opened a new office in Moscow, in a response to demand for Ubisoft’s games in the region.
In a statement, Ubisoft noted that The Crew‘s beta test saw more active Russian players than any other country.
“What we’ve seen throughout our time in the region is that Russian players are passionate, vocal and committed to the games they love,” said Ubisoft’s European boss Alain Corre. “Establishing an office in Moscow demonstrates our commitment to Russian gamers, and will help us grow in lockstep with this rapidly expanding market.”
Ubisoft’s Moscow office will be headed by Olga Lazareva, who previously oversaw business development for Electronic Arts in Russia.