Valve has introduced new guidelines for its Steam Early Access service to provide transparency and honesty about the model, Eurogamer reports.
“When you launch a game in Steam Early Access, there is an expectation by customers that you will continue development to a point where you have what you consider a ‘finished’ game,” Valve wrote, in part.
“We know that nobody can predict the future, and circumstances frequently change, which may result in a game failing to reach a ‘finished’ state, or may fail to meet customer expectations in some other way. We work hard to make sure this risk is communicated clearly to customers, but we also ask that developers follow a set of rules that are intended to help inform customers and set proper expectations when purchasing your game.”
Valve asks developers not to make any specific promises about future events. “For example, there is no way you can know exactly when the game will be finished, that the game will be finished, or that planned future additions will definitely happen. Do not ask your customers to bet on the future of your game. Customers should be buying your game based on its current state, not on promises of a future that may or may not be realised.”
Four new guidelines can be found below:
Don’t launch in Early Access if you can’t afford to develop with very few or no sales.
There is no guarantee that your game will sell as many units as you anticipate. If you are counting on selling a specific number of units to survive and complete your game, then you need to think carefully about what it would mean for you or your team if you don’t sell that many units. Are you willing to continue developing the game without any sales? Are you willing to seek other forms of investment?
Make sure you set expectations properly everywhere you talk about your game.
For example, if you know your updates during Early Access will break save files or make the customer start over with building something, make sure you say that up front. And say this everywhere you sell your Steam keys.
Don’t launch in Early Access without a playable game.
If you have a tech demo, but not much gameplay yet, then it’s probably too early to launch in Early Access. If you are trying to test out a concept and haven’t yet figured out what players are going to do in your game that makes it fun, then it’s probably too early. You might want to start by giving out keys to select fans and getting input from a smaller and focused group of users before you post your title to Early Access. At a bare minimum, you will need a video that shows in-game gameplay of what it looks like to play the game. Even if you are asking customers for feedback on changing the gameplay, customers need something to start with in order to give informed feedback and suggestions.
Don’t launch in Early Access if you are done with development.
If you have all your gameplay defined already and are just looking for final bug testing, then Early Access isn’t the right place for that. You’ll probably just want to send out some keys to fans or do more internal playtesting. Early Access is intended as a place where customers can have impact on the game.