SegaSonic_Logo 16 Dec

According to Variety, Sega has hired veteran TV producer Evan Cholfin to lead Stories International in the development of the publisher’s IP.

Stories International was founded in 2011 as a joint venture between Sega and ad agency Hakuhodo DY Group. It has the rights to adapt Sega’s IP library into content for film, TV and other digital platforms. In addition to exploring those opportunities, Cholfin will also explore opportunities in Hollywood for other Hakuhodo clients.

“With his impeccable taste and experience developing and producing entertainment in nearly every format imaginable, Evan is the unique executive to revitalise and canonise our partners’ brands by working with Hollywood to create stories that will last for centuries,” said Tomoya Suzuki, CEO of Stories International, in a statement.

(via MCVUK)