Electronic Arts and Dr. Pepper today announced a multi-million dollar marketing deal that will bring Dr. Pepper registered content to gamers and….drinkers…alike through the EA game library. In obtaining and entering codes common on over 500 million Dr. Pepper products, gamers can get access to exclusive content on a wide breadth of EA games, the first of which being The Sims 3, which will provide thirsty gamers will a plethora of in-game items availalble exclusively through Dr. Pepper codes. The aggressive campaign between the companies is set to begin in full force next year.
“We’re proud to partner with an innovative marketing company like Dr Pepper that has such a rich heritage,” said Elizabeth Harz, Senior Vice president of Global Media Sales for Electronic Arts. “EA is always looking for new ways to reach its fans, and by aligning with Dr Pepper, we’re able to offer consumers premium content that enhances the gaming experience.”
“The first-of-its-kind partnership with EA will give Dr Pepper fans an unrivaled experience by adding exclusive value to their games such as new levels and items,” said Tony Jacobs, Vice President of Marketing for Dr Pepper. “EA is the only media company that could reach our target audience with the breadth and depth of titles for gamers on any gaming platform.”
“The Sims team is particularly excited about this offering because the Dr Pepper team shares our passion for introducing its brand to our player community in ways that will add to the players’ experience,” said Steve Seabolt, Vice President of Global Brand Development for The Sims. “This will include exclusive downloadable content available via our TheSims3.com community site. We have huge confidence that this opt-in value additions will have our players thinking very kindly of the Dr Pepper brand.”