10 Jun

Electronic Arts today announced that the latest in the life simulation series, The Sims 3, has moved over 1.4 million units in its first week alone, making it the biggest PC launch in the publisher’s history. Sales of downloadable user-made content for the IP (including characters, houses, objects, etc.) have reached over seven million, and the title has been the #1 download on the iPhone and iPod Touch’s app store since its release.

“With more than a dozen press awards, strong reviewer scores and positive feedback from The Sims community, we are thrilled with the success of The Sims 3 launch and the early sales indicate that we have another hit on our hands,” said Rod Humble, Head of the EA Play Label. “The volume of items created with The Sims 3 and downloaded online is a testament to how passionate The Sims players are. It’s their world now, we can’t wait to see everything players create and share.”

“The Sims 3 for the iPhone and iPod touch soared to the number one Top Paid App position in the U.S. Apple App Store in just 18 hours of its launch and reached the number one Top Paid App position in 37 countries worldwide within two days of launch, making it EA Mobile’s 3rd game launched at $9.99 to reach the number one Top Paid App position,” said Adam Sussman, VP Worldwide Publishing for EA Mobile™. “The game’s sales success along with its strong critical acclaim demonstrates that The Sims 3 mobile experience is a worldwide hit with our customers.”