Game publisher THQ recently announced their partnership with Science-Fiction television brand SyFy, the partnership manifesting as possible TV-license video game releases and with THQ’s own titles making their way onto the network. The first IP to benefit from this is Wii-exclusive paint-splatter platformer de Blob, whose gelatinous mascot will be featured in the new SyFy Kids banner logo.
“This deal with THQ is an important foundation in building the Syfy Kids brand and delivering cutting-edge, interactive, story-telling experiences that live beyond the linear television screen,” said Dave Howe, President of Syfy. “Syfy Kids will bring the wonder and excitement of imagine-based entertainment to a whole new generation of born digital consumers who expect their media on any platform, any place, any time. We want to build transmedia experiences that will excite and involve them and THQ is an extraordinary partner that shares our vision.”
“We are pleased that our owned franchise de Blob has been selected as a foundational character and storyline for Syfy’s new Syfy Kids brand,” said Doug Clemmer, Executive Vice President of THQ Kids, Family and Casual Games. “We look forward to working closely with Syfy to introduce de Blob‘s colorful world to a new audience of young adults via webisodes, television and other media, broadening awareness for this loveable hero.”
“We are very excited to be working with leading entertainment company Syfy to help build broad awareness for our owned IP’s across all major media,” added Danny Bilson, THQ Executive Vice President for Core Games. “This agreement underscores our ‘transmedia’ strategy, which means that all of our original IP’s are designed to inspire movies, television, toys and other media. By extending our brands to other media, we build huge awareness and momentum for our games.”