11 Aug

Like their stocking of video games on the shelf to compete with their brick-and-mortar rivals, Blockbuster is again using video game distribution as the next arm in their business plan. Recently expanding their Blockbuster by Mail service to include games, they offer a library of 3,000 games both current and classic, in addition to their TV and DVD catalog. Costumers can start an unlimited rental program for $8.99/month, making Blockbuster a direct competitor for the games-only subscription service, Gamefly.

“This enhanced offering supports Blockbuster’s multichannel strategy and shows our commitment to being the leading provider of home entertainment content,” said Kevin Lewis, Senior Vice-President, Digital Entertainment.