Few trailers outside of Rockstar have garnered the internet buzz that Dead Island‘s cinematic trailer have. According to the game’s publisher Deep Silver, the trailer was even impressive enough to merit movie publishers to come calling for the film rights to the franchise. The publisher, while confirming the rights are still in their possession, is still shopping around for prospective buyers. The game, which began production in 2007, has had a rocky road to this year’s most talked about trailer so far.
The trailer was a labor divided between Deep Silver and UK-based animation studio Axis, directed by studio director Stuart Aitken. Axis worked closely with Deep Silver in order to best convey the game’s focus on a more visceral experience that zombie games usually go after. Motion-capture studios Audiomotion and Dimensional Imaging were also brought in for extensive character motion capturing sessions. The trailer’s unique music and sound design was handled in-studio at Axis.
“When we were initially approached by Deep Silver about Dead Island we were really excited about the idea of getting to grips with zombies.” said Axis Executive Producer Richard Scott. “As we started to collaborate with the Deep Silver team on the story ideas and creative treatments we felt that there was something else special about this opportunity.”
“Deep Silver were really keen to create something different, something that would really stand out and when they put forward the initial idea for the ‘reverse’ sequence I saw the seed of something great there.” said Axis director Stuart Aitken. “Working with the Deep Silver team has been fantastic…They put a huge amount of faith and trust in me and the rest of the team and it has paid off for everyone.”
“We set out to create a rather unique trailer concept that would focus on delivering emotion and atmosphere while transporting the key elements and features of Dead Island. With the help of Axis and the great collaboration between our cinematic Director, Anton Borkel and his team and Axis’ own Stuart Aitken, we ended up creating something that was a breathtaking combination of pictures, story and music which formed an atmosphere of intensity that – for us – was beyond words.” said Global Business Development Director and acting producer on the project Malte Wagener of Deep Silver. “Axis exceeded all our high expectations and then some on this project and really hit this one out of the park.”
“We are blown away by the reaction to the trailer and look forward to continuing the strong relationship with Dead Island and Deep Silver.” said Axis Producer Andrew Pearce.
A lot of people, both inside the trailer’s development and out, have had a lot to say about the new Dead Island trailer. What are your thoughts, E-Gs?