Last week, Capcom announced a merchandising partnership with Sanrio, creators of rights holders to the eternally popular “Hello Kitty” merchandise line. The extent of the deal is not yet known, but we can expect “a broad range of merchandise featuring Hello Kitty dressed in the distinct costumes” (like the above Chun-Li cosplay shown off at the Street Fighter x Tekken Comic-Con panel late last week). The beginnings of the merchandise line are planned to start hitting shelves in the fall of next year.
“Capcom has long admired Sanrio and their ability to create memorable and cherished lifestyle brands so it is a distinct pleasure to partner with them for this new cross-over line of merchandise,” said Capcom Director of Licensing Joshua Izzo. “The combination of Street Fighter and Hello Kitty will offer fans a whole new way to experience our characters.”
“We are always looking for new ways to surprise our fans and partnering with a strong brand-focused company such as Capcom is a natural fit for us,” said Sanrio marketing VP Jill Koch. “Hello Kitty and Street Fighter have a dedicated core following around the world and our collaboration brings the legacy of both brands together in a fun and unexpected way.”
Is Street Fighter x Hello Kitty a concept that will sell you plushies and shirts, EGs? Give us your initial reactions in the comments section!