Blizzard Raises over $1.9 Million for Quake Relief

03 Aug, 2011

In a post on the World of Warcraft blog, Blizzard announced earlier today that more than $1.9 million has been raised for the Japan Earthquake and Pacific Tsunami relief fund of the American Red Cross. This amount was raised by selling an in-game Cenarion Hatchling pet, which was available for $10. The fundraiser started early May, and lasted through July 31st. The full proceeds of the sale of this virtual item have been donated to the American Red Cross.

The numbers suggest that over 1.9 million users have purchased the virtual item. The item is currently still available in the Blizzard store, though future revenues will not be donated to the relief fund.

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Robin Meijer

Missed out on most of the "Golden Age of Gaming" due to not being born until 1988. Been catching up on what I've missed out since I began writing for Elder Geek in 2009. For some reason, continuously mistaken for being Belgian, despite being Dutch.

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