‘Halo 4′ Gets Live Action Web Series

02 May, 2012

“Not just a marketing piece” according to Microsoft, Halo 4: Forward Unto Dawn will be a live action web series to promote the game’s November 6th launch. Representing Microsoft’s largest investment ever in live action production, Dawn will release in five 15-minute episodes on Machinima and the Halo Waypoint online community. The series will act as “an origins story that teaches you about a lot of different facets of the (‘Halo’) universe.”

“We wanted to go way beyond that and transform this live-action exploration from advertising into a full standalone product that people will enjoy,” Matt McCloskey, Director of Franchise Business Management at 343 Industries recently told Variety.

“Every time we do a live-action commercial the audience says, ‘We want to see more so that we can explore the ‘Halo’ universe a little bit more,” added Frank O’Connor, Franchise Development Director at 343 Industries. “Demand grew more and more out of the two little vignettes we’d previously produced.”

(via GamesIndustry.biz)

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Gavin Greene
Gavin Greene

Elder Geek installed GavinGreene.exe into its News editorial directory in May of 2009. The resulting mobile humanoid server has developed frighteningly realistic obsessions with RPGs, Adventure Games, and Industry Politics, and may be the harbinger of the inevitable singularity. Follow him on Twitter @ElderGeekGav

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