28 Dec

With 3-D technology raking in heavy cash at the box office, the first steps in bringing the format to home gaming have already been taken with titles like G-Force and Avatar: The Game. But with recent rumblings from both the Blu-Ray Disc Association and PS3-makers Sony Computer Entertainment, it seems like the industry is poised for a major 3-D push in the coming months. Incoming reports suggest the consumer proliferation of 3-D capable TV sets will reach the 40 million mark by 2014.

“Throughout this year, movie goers have shown an overwhelming preference for 3D when presented with the option to see a theatrical release in either 3D or 2D,” said Victor Matsuda, chairman, BDA Global Promotions Committee. “We believe this demand for 3D content will carry over into the home now that we have, in Blu-ray Disc, a medium that can deliver a quality Full HD 3D experience to the living room.”

He added, “In 2009 we saw Blu-ray firmly establish itself as the most rapidly adopted packaged media format ever introduced. We think the broad and rapid acceptance Blu-ray Disc already enjoys with consumers will be a factor in accelerating the uptake of 3D in the home. In the meantime, existing players and libraries can continue to be fully enjoyed as consumers consider extending into 3D home entertainment.”