While not providing a specific launch date, EA CEO John Riccitiello has stated that Battlefield 3 is set to take on the competition with Activision’s competing FPS-franchise somewhere during the second half of 2011. He indicated that EA will focus on third-party titles like Crysis 2 and Bulletstorm during the first half of the year, and then solely focus on Battlefield 3 during the final half. He further added that he’d be surprised if EA didn’t manage to “take a notch” out of Activision this year.
It is unclear when the multiplayer beta for the game will launch. Free beta codes were given out to consumers who pre-ordered the EA-developed first-person shooter Medal of Honor. Even though Battlefield 3 is being developer for the PC, Playstation 3, and Xbox 360, developer EA DICE has indicated they are putting additional effort into optimizing the PC version.