In a recent interview with Games.on.net, Karl Magnus Troedsson, the general manager of the EA-owned DICE studio, stated that while the competitors of the Battlefield franchise are well-established and large, they “are not innovating,” and added that “they are treading water.”
Unlike these competitors, Troedsson said that at EA DICE, the developer is “investing our time, our energy and money in actually innovating.” Rather than comparing the content of the game to that of games developed by competitors, Troedsson said that “every time that we launch a new game, we ask ourselves – what can we do better? What can we make faster? More fun? So, first and foremost we always compete with ourselves.”
Battlefield 3 will be released later this year on PC, Playstation 3, and Xbox 360. The sequel to 2005’s Battlefield 2 will reintroduce many features, including fighter jets and the ability to go prone.