22 Jan
Microsoft and Machinima have responded to reports that surfaced yesterday over a paid Xbox One promotion, stating that the campaign was nothing out of the ordinary. “This partnership between Machinima and Microsoft was a typical marketing partnership to promote Xbox One in December,” the joint statement issued to The Verge reads, in part. “The Xbox […]
21 Jan
Microsoft has allegedly been making deals with Machinima partners to pay them extra if they promoted the Xbox One in their videos, Ars Technica reports. In order to qualify for the payment partners also had to keep the agreement confidential. The promotion was first advertised in a now-deleted Twitter post by Machinima’s U.K. Community manager […]
Largely playing to audience expectations once again, Microsoft’s 2012 E3 Press Conference focused largely on the system’s expanding media license support and Kinect integration. Against trailers for Ascend: New Gods (from Toy Soldiers‘ Signal Studios) Fable: The Journey, Forza Horizon, Gears of War: Judgement, Lococycle (from Twisted Pixel) and the ethereal Matter, were introductions to […]
“Not just a marketing piece” according to Microsoft, Halo 4: Forward Unto Dawn will be a live action web series to promote the game’s November 6th launch. Representing Microsoft’s largest investment ever in live action production, Dawn will release in five 15-minute episodes on Machinima and the Halo Waypoint online community. The series will act […]