Originally conceived as a joint-publishing between Electronic Arts and LucasArts, EA revealed that a recent deal between the two companies has made the company the MMO’s sole global publisher and marketer. As LucasArts still retains the rights to the property, it will remain on board as a key collaborator on the game’s design and publishing. […]
A lot of analysts are still blinking in confusion after the puzzling announcement schedule coming out of Nintendo’s portable gaming division. Months before the DSi XL unit was to be released in the States, the Big N announced the development and impending release of another, arguably superior, 3DS unit. Some have supposed that the inconvenient […]
While many industries account for word of mouth as a supplemental advertisement route, the entertainment industry(video games in particular) take the grass-roots marketing campaign more seriously. In a recent study by financial agency Waggener Edstrom Worldwide found that a game’s “positive reception” by one’s friends was three times as likely to lead to a purchase […]